The Booming Market for Massage & Facials

The market for massage & spa services is surprisingly huge… and growing.

You may be surprised (as I was) that despite these tough economic times the demand is booming… and strong, continued growth is projected. No longer considered a luxury reserved for the affluent or the splurging vacationer, massage and related spa services have gone mainstream.

Previous: Part 1: What to Look For in a Franchise

According to industry statistics provided in Discovery Day (and which I independently verified), massage is now a $12 billion industry, and has experienced a 15% compound annual growth rate over the past three years. An estimated 24% of all US adults had a massage in the past year. 32 million active spa-goers made 138 million spa visits last year alone

Fueling industry growth is the use of massage for health and wellness reasons, in addition to enjoyment alone. According to industry sources, 85% of consumers believe massage is beneficial to health and wellness. Of the people who had at least one massage in the last five years, 31 percent report they did so for health conditions such as pain management, injury rehabilitation, migraine control, or overall wellness.

According to a recent survey, 13% of adult Americans reported discussing massage therapy with their doctors or healthcare providers. Of those 13%, more than half (57%) said their doctor strongly recommended or encouraged it. More than half of massage therapists (69%) receive referrals from healthcare professionals. Almost one-fourth of adult Americans say they’ve used massage therapy at least one time for pain relief.

According to statistics cited at Hand & Stone’s Discovery Day presentation, as long as your physician prescribes it, 74% of HMOs are now reimbursing their members for massages.

The market for Hand & Stone Massage & Facial Spa also includes skin care, which has an even more compelling story. The skin care industry achieved $18.7 billion in revenue in 2007 and is projected to grow 40% by 2012.

Sources: American Spa Industry Insider, August 2009; Massage Magazine Buyer’s Guide 2009 – AMTA Study; Spa Finder Survey 2009; 2009 U.S. ISPA Industry Update

Next: Part 3: How Hand & Stone Meets the Market Need


Best Spa Franchises

(Best Franchise Opportunities) Always at Peace is franchising its organic spa concept.

Always at Peace opened their first organic retreat in November of 2004 and then for franchising purposes changed their name to spa*habitat in February of 2008. The business has become the market leader in the organic spa industry. They are projecting 7 franchisees over the next 12 months.

The spa industry is strong and vibrant, and the organics industry is very hot and growing exponentially. Consumers have an increasing awareness that what goes on their body is as important as what goes in their body, and are recognizing the health benefits in using natural and organic skin care products.

The U.S. spa industry generated an estimated $9.4 billion in gross revenue in 2006, on 111 million spa visits. **

66% of U.S. consumers report they use organic products at least occasionally.*

Many spas are starting to include some organic ingredients in their products and services, but many of these products still include very harmful ingredients. spa*habitat has strict standards that make them special and unique.

The spa*habitat Franchise Program offers aid in site selection and facility development, inventory guidance, marketing programs, initial training and ongoing support into your business vision.

Visit FRANBEST’s: Unbiased franchise information, franchise interviews and detailed, searchable information on 400 franchise and business opportunities.

Information provided by the franchise company.  FranBest has not verified every statement or claim, and does not endorse any specific franchises, franchise companies or specific franchise opportunities.  We recommend thorough investigation before investing.