CLICK HERE for “Justin Queen: Franchisors under-deliver on their franchise website” on Franchisor Marketing.
Internet marketing plays a critical role in effective franchise marketing and franchisee recruitment. As critical as it is, franchisors have traditionally been slow to adopt new technologies. That’s created opportunities for franchise companies who can adopt New Media strategies for spreading awareness of their franchise program, generating inquiries, and turning those inquiries into leads and, eventually, sales.
To help franchisors identify areas where they can boost their effectiveness on the Internet, Franchisor Marketing asked Justin Queen, founder of BluZeus Technologies, for the Top 5 Mistakes Franchisors Make with Internet Marketing… And what they can do about it.