The founders of Cereality, a cereal cafe currently in the process of franchising, are dealing with a heaping spoonful of competitive reality. Apparently, they donâ€™t consider the perceived imitation by some very similar restaurant concepts as a sincere form of flattery. They consider it trademark and patent infringement.So theyâ€™re suing.The legal tussle caught the attention of Time magazine which has included an article about the cereal smackdown in its latest issue. Click here to read the article. Weâ€™d like to get your take on this topic. Is Cereality overreacting? Are the competitors getting a free ride after Cereality has already done all of the heavy lifting? Are protesting college students justified in accusing Cereality of heavy-handedness?And isnâ€™t it poetic justice that it all began in a place named Battle Creek?