TanWorld: Creating the Next-Generation Tanning Salon Franchise

“The TANWORLD® Super Salon concept is a retail franchise opportunity combining the world’s finest tanning equipment, a scalable modular wall system, cutting-edge point-of-sale (POS) software and the tanning industry’s most innovative training programs.

TANWORLD® was founded in 1995 and began offering franchises in 1997.

Today, our Tanworld tanning salons span three time zones and our Franchise Partners dominate the Midwest.”

	FRANBEST'S TANWORLD SCOUTING REPORT FranBest provides in-depth interviews with America's most dynamic franchise opportunities, giving you a head start on your franchise research.
	OVERVIEW Interview with Tanworld V.P. Bob McQuillan Tanworld VP Bob McQuillan provides an overview of the Tanworld franchise, expansion plans and vision for the present and future. The first in a series of interviews giving an insider's view of the Tanworld franchise opportunity.
	TANWORLD CONCEPT- The Tanworld concept is all about the WOW… providing members with a unique, upscale tanning environment and a superior tanning experience at a surprisingly affordable price.
	TANWORLD BRAND- Striking colors, sleek designs and aggressive graphics communicate the powerful Tanworld brand personality.
	TANWORLD MARKET - Indoor tanning is a $6 billion dollar spent by more than 30 million tanning consumers each year. But tanning is a fragmented market, with chains accounting for less than 5% of the market. Tanworld's goal is to bringing a consistent experience and quality to the tanning industry.
	TANWORLD MENU - Tanworld franchise owners offer both traditional and “sunless” tanning with a range of options based on consumer preference from walk-in trial visits to long term, all-inclusive packages, premium tanning and skin care products, gift cards and more.
	TANWORLD MANAGEMENT TEAM includes a former CEO of a publicly traded 1200-unit retail chain; Founder of a $20 million health/nutrition organization; Founder/CEO of a leading tanning franchise chain; VP of a 300+ unit tanning system; VP, Global Securities for a publicly traded banking chain.
	TANWORLD FRANCHISEES are responsible for building Tanworld brand recognition and making the Tanworld vision a reality in their local markets. The Tanworld franchise provides the blueprint, the training and the tools; the Tanworld franchisees provide the enthusiastic execution and dedication to customer service that grow each location to its full potential.
	TANWORLD START-UP SUPPORT - Tanworld’s site development team employs a high-tech site modeling protocol which includes demographic and psychographic analysis, competitive analysis, traffic and market position analysis. Also provided: financing and lease negotiation assistance, salon design and construction.
	TANWORLD TRAINING - Tanworld Franchise Partners receive a thorough three-stage training program which includes classroom instruction at our national training center, on-the-job training at an established location, and on-site pre- and post- opening training at their new Tanworld salon.
	TANWORLD MARKETING - Tanworld provides its franchise partners with such marketing tools as customizeable templates for radio, print & direct mail, opt-in email campaigns, salon-specific websites and store locator, and a “Quarterly Theme Campaign” in-store marketing program.
	TANWORLD ONGOING SUPPORT - At Tanworld we believe good enough never is. We are committed to continuous improvement and seek franchise partners who feel the same. That’s why we provide ongoing classroom, online and webinar training for franchisees, their managers and staff, field visits and more.
	TANWORLD UNIQUE FEATURES - The Tanworld Total Technology Platform (TTP) enables Tanworld Franchise Partners to order, create advertising, educate and train personnel, create websites and manage vendor relationships while sitting in the comfort of their own home or office.
	TANWORLD GROWTH STRATEGY - The Tanworld growth strategy is to recruit the very best franchise prospects in each market, provide the best training, start-up and ongoing support, branding and marketing, and, as a team, set a new standard in the tanning industry.
	TANWORLD DEVELOPMENT PROCESS - coming soon

Franchisor: TWI Franchising, Inc.
Year Founded: 1995 Year Franchised: 1997
Number of units, company: 0
Number of units, franchised: 52 open, 65 sold
Initial investment: Liquid Capital Required: $75,000 - $100,000
Net worth/Financial Req.: $350,000 Priority Markets for Expansion: Selected Markets in North America
Website: Tanworld.com

Contact: Bob McQuillan bob.mcquillan@tanworld.com (o) 402.932.4857 x23 (f) 402.932.4907