Rockn’ Interview with Rockn’ Joe’s Kevin Brennan
January 29, 2007
Franchise Pick’s Coffee Franchise Week(s) continues with an interview with Kevin Brennan, Founder of the Rockn’ Joe Coffeehouse and Bistro franchise.
READ THE INTERVIEW AT FRANCHISE PICK.COM
Java Jo’z Snowden Is Granted Second Motion to Continue Sentencing
January 24, 2007
FranBest FRANCHISE WATCH has been keeping tabs on the story of Java Jo’z franchisor Roy Snowden, who has been convicted of Tax Evasion & Fraud charges. Numerous Java Jo’z franchisees have allegedly been unable to recover deposits of $20K & $30K made to Java Jo’z. This is an excerpt from Janet Spark’s post on Blue MauMau:
First Motion to Refinance Home Denied
In an Order from the U.S. District Court, Northern District of Florida, Pensacola Division, Senior U.S. District Judge granted the Second Motion to Continue Sentencing in United States of America v. Roy P. Snowden. The motion, filed January 16, had requested that the sentencing scheduled for January 23, be continued due to a family medical crisis of Snowden’s counsel, preventing him to attend the sentencing.
Snowden’s first Motion to Continue Sentencing, filed January 10, had been denied by the court. The motion was mainly on the grounds that Snowden had been in the process of refinancing his residential home, which had been approved in the amount of $1.4 million, which was less than 70% of the appraised value.
The motion states that the defendant is in the process of seeking additional lenders that would loan up to approximately $1.7 or $1.8 million in the refinance. The refinance would eliminate a first and second mortgage and it states, “. . . it should leave sufficient funds to eliminate all of the back taxes, interest, and penalties.” The $1.4 million would eliminate the two mortgages and the balance of approximately $850,000 to $900,000 would be left to be payable to the I.R.S. against the taxes, penalties, and interest.
The Bad Ass Coffee Co. Franchise
January 24, 2007

“Coffee Franchise Week” continues on Franchise Pick with the coffee franchise with the name you won’t forget: The Bad Ass Coffee Co. franchise! Read it here: Bad Ass Coffee Co Franchise.
Related Link: Badasses in Iraq Receive Free Bad Ass Coffee
Top 5 Franchisor Internet Marketing Mistakes: #1
January 24, 2007
CLICK HERE for “Justin Queen: Franchisors under-deliver on their franchise website” on Franchisor Marketing.
Internet marketing plays a critical role in effective franchise marketing and franchisee recruitment. As critical as it is, franchisors have traditionally been slow to adopt new technologies. That’s created opportunities for franchise companies who can adopt New Media strategies for spreading awareness of their franchise program, generating inquiries, and turning those inquiries into leads and, eventually, sales.
To help franchisors identify areas where they can boost their effectiveness on the Internet, Franchisor Marketing asked Justin Queen, founder of BluZeus Technologies, for the Top 5 Mistakes Franchisors Make with Internet Marketing… And what they can do about it.
Franchisors Extend Goodwill Offers to Java Jo’z Victims
January 19, 2007
The widespread coverage throughout the blogosphere regarding the franchise owners who lost the downpayments they made for Java Jo’z coffee franchises has caught the attention of some sympathetic franchisors. These franchisors have made the goodwill gesture to waive upfront fees or extend deep discounts to the approximately 10 individuals who were seeking to open franchises in their home towns.
Franchise owners must, of course, meet all franchisor requirements to join the system, but if they could be eligible to receive waived fees and significant discounts to help offset the money they lost. Franchisors are invited to contact seankelly@ideafarm.net if they wish to extend an offer.
According to FranBest.Com’s Sean Kelly: “This is a great opportunity for franchisors to step forward and show that franchising is not all about money. The best franchises are about creating win-win situations, and working together as a team toward a common goal. When they achieve that, the money follows.”
The first franchisor to extend an offer is Mark Deloury, Founder of Parrot Pizza, who offered to waive the $25,000 franchise fee for anyone who lost $20,000 or more to Java Jo’z.
Parrot Pizza: Will waive $25,000 franchise fee
Bad Ass Coffee Co.: Discount & Special Terms
In appreciation of their generous offers, FranBest.Com will provide a year of free franchise advertising on the FranBest.Com network to any franchise company that provides the fee waivers and/or discount to the victims of Java Jo’z.
For background information on the Java Jo’z & Cuppy’s coffee controversy, click here:
Franchise Pick Overview of Java Jo’z/ Cuppy’s Controversy
Java Jo’z, Emerald Coast Mfgr., Roy Snowden











