The Sweet Taste of Franchising
June 30, 2006
Interested in learning how a franchisee gets a business up and running in the real world? Rita’s Water Ice Franchise Corp. has just opened up a new Rita’s location in New Holland, PA. We had the opportunity to interview the new franchise owners to discover what the process of opening the franchise doors involved. Click here to read their story.
Will Randy Moss Get Traded?
June 29, 2006
Oakland Raider’s wide receiver Randy Moss has juiced up a new franchise of his own in Charleston, West Virginia. Inta Juice, a specialty beverage concept that offers fruit, vegetable, and wheat grass smoothies and juices, feels Moss will bring a lot of positive publicity to the franchise. The often-controversial Moss, who happens to have made himself an Inta Juice executive, has a history of getting himself into trouble. Will he win the Heisman at Inta Juice and leave a positive impact on the franchise, or is Inta Juice taking too great a risk with Moss? Decide for yourself by reading on.
Bob Faller joins Retail Brand Group, LLC as V.P. Franchise Development
June 19, 2006
Retail Brand Group, LLC (RBG), of Allentown, PA, announced Bob Faller has joined the company as vice president of franchise development. I first met Bob when I was creating a franchise marketing program and materials for The HoneyBaked Ham Co. He’s a very nice guy, and an effective franchise sales professional with more than 25 years working with such franchises as Wendy’s, Arby’s, Papa John’s, and Ritter’s Frozen Custard. He years of experience should prove invaluable as he leads the RBG franchising efforts.
RBG is a subsidiary of Sodexho, Inc. that was launched as a separate company last year to begin franchising its six fast-casual concepts nationwide. Learn more about the six fast-casual concepts available for franchising at http://www.retailbrandgroup.com. See the Press Release for Bob Faller’s appointment by clicking here.
Innovative Tobacco Shop to Open First Franchise
June 7, 2006
7 Valleys Custom Blends, the first bulk tobacco shop franchise system, will be launching its first franchise unit in the Harrisburg suburb of Camp Hill, PA in July.
The opening of the store marks the beginning of an aggressive expansion plan for the unique roll-your-own cigarette retail concept, as well as the introduction of the newly redesigned store layout that serves as the franchise prototype. “After 16 years serving a loyal and growing customer base in York and the surrounding area we’re thrilled to make 7 Valleys Custom Blends products available in a new market,” said Mark Tucci, 7 Valleys founder and president. “The Camp Hill store is in the capable hands of two enthusiastic and determined franchisee partners.”. Click here for the complete story…
Cereality Snaps. Competition Crackles.
Loyal Students Pop
June 1, 2006
The founders of Cereality, a cereal cafe currently in the process of franchising, are dealing with a heaping spoonful of competitive reality. Apparently, they don’t consider the perceived imitation by some very similar restaurant concepts as a sincere form of flattery. They consider it trademark and patent infringement.So they’re suing.The legal tussle caught the attention of Time magazine which has included an article about the cereal smackdown in its latest issue. Click here to read the article. We’d like to get your take on this topic. Is Cereality overreacting? Are the competitors getting a free ride after Cereality has already done all of the heavy lifting? Are protesting college students justified in accusing Cereality of heavy-handedness?And isn’t it poetic justice that it all began in a place named Battle Creek?
